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Self-Management for Actors: Getting Down to (Show) Business

February 2, 2012 resources, The Business of Acting No Comments

Self-Management for Actors: Getting Down to (Show) Business (Paperback)
By Bonnie Gillespie

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Edoardo Ballerini is an actor and a writer. He has appeared in over forty films and television series, including Boardwalk Empire, The Sopranos and the indie hit Dinner Rush. He was last seen on Theater Row in New York in “Honey Brown Eyes.”You can reach Edoardo on Facebook or Twitter

Actors, What Kind of Success Do You Want?

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In the span of two hours I was referred to as a “semi-celebrity,” and had a woman write me asking “Who are you?” (Why she bothered to write is entirely a mystery, but hey…) Still, it did illustrate the murky waters of notoriety actors can swim in. Somewhere circling amongst the “A-listers,” the “has beens,” and the “never should have beens” are the “aren’t you?… no, never minds.”

Between the Taping and the Viewing…

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In the acting life, there is also a falling shadow, and it comes between the gig and the screening. Between the filming and the airing… Theater is different, of course, but for now let’s stick to the world of screens. After you walk off set for the last day, there’s a good chance you won’t see your work for months, if not even years, or if ever.

Reviews: To Read or Not to Read (h/t to @edoballerini)

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ACTORSandCREW is fully psyched to be featuring Sheri Moss Candler’s 411 for the PMD. PMD stands for Producer of Marketing and Distribution. Sheri is an expert inbound marketing strategist who helps independent filmmakers build identities for themselves and their films.

The Emerging Skills Needed by #Film Publicists

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The Mindset Change of Social Media

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I was recently interviewed for a blog and was asked about using social media for marketing a film. It really got me thinking about that question. Is that all most filmmakers see social media being used for? One big promotional effort only to be used when they are looking to sell something? I think within 10 years this will be a non issue as everyone will be adapted to social media. Those who have refused to start will be so left out it will be like the people who held out on rotary phones and terrestrial TV signals.

Using #Pinterest as a tool for your #Film #Marketing

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Speaking of Pinterest…I only recently started using it for the Joffrey project which is why all of my boards are devoted to that. Looking at them gives a good idea on the kind of thing you could use it for on your production. In my workshop presentations, I talk about posting regularly on your social channels and not just information directly about your film, but also about the interests of your audience; those who would be a fan of your film and of yourself as an artist. I am using the boards to show Joffrey history through pictures and videos. The ballets they created, the ballets they revived, their alumni dancers, Robert Joffrey through the years as well as photos of the merchandise available to buy through our site. It’s a balance of audience interest and promotion for the film.

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