In a stunning defeat for the hardline Membership First faction, SAG’s TV/theatrical contract passed overwhelmingly, by a 78 margin (almost 4 to 1), those numbers according to the guild. Variety first reported the story, prior to the guild’s announcement, with a 1% difference in the numbers.

Significantly, even in the faction’s stronghold, the Hollywood division, the vote was an enormous 71% to 29% in favor, or almost 3 to 1. In NY, it was 86% to 14%, and in the regions it was 89% to 11%. There was a large turnout—35% of eligible members voted, far above the typical 20. The ballots went out to 110,000 paid-up members.

It’s an amazing end to an almost 12 month stalemate, and calls into question the faction’s ability to make any headway in the upcoming SAG board elections. On the contrary, the results suggest that the moderate Unite for Strength faction should make significant gains. That’s because only Membership First will be defending seats in Hollywood, whereas no moderates or independents are up for reelection. Thus, the moderates can only gain, at least in Hollywood. In NY and the regions, Membership First has little support, so, there again, the moderates should prevail.

Another question is the SAG presidency, which is up this year as well. According to Variety, incumbent president Alan Rosenberg announced today that he’ll seek a third term. Given the membership’s overwhelming rejection of his vote No position, that may be an uphill climb, especially if the moderates/independents put forward a high-profile candidate, such as James Cromwell, who has been rumored to be considering a run.

Below are press releases from SAG, AFTRA and the AMPTP.

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SAG Press Release

Screen Actors Guild Members Overwhelmingly Ratify TV/Theatrical Agreements

Los Angeles, (June 9, 2009) – Screen Actors Guild announced today that members have voted overwhelmingly to approve its TV/Theatrical contracts by a vote of 78 percent to 22 percent.

The two-year successor agreement covers film and digital television programs, motion pictures and new media productions. The pact becomes effective at 12:01 a.m. June 10, 2009 and expires June 30, 2011.

The contracts provide more than $105 million in wages, increased pension contributions, and other gains and establishes a template for SAG coverage of new media formats.

Approximately 110,000 SAG members received ballots of which 35.26 percent returned them – a return that is above average compared with typical referenda on Screen Actors Guild contracts. Integrity Voting Systems of Everett, WA, provided election services and tonight certified the final vote tally upon completion of the tabulation.

The vote count in the Hollywood Division was 70.70 percent to 29.30 percent in favor. In the New York Division, the vote count was 85.74 percent to 14.26 percent in favor. And in the Regional Branch Division, the vote count was 89.06 percent to 10.94 percent in favor.

Screen Actors Guild President Alan Rosenberg said, “The membership has spoken and has decided to work under the terms of this contract that many of us, who have been involved in these negotiations from the beginning, believe to be devastatingly unsatisfactory. Tomorrow morning I will be contacting the elected leadership of the other talent unions with the hope of beginning a series of pre-negotiation summit meetings in preparation for 2011. I call upon all SAG members to begin to ready themselves for the battle ahead,” Rosenberg added.

Screen Actors Guild Interim National Executive Director David White said, “This decisive vote gets our members back to work with immediate pay raises and puts SAG in a strong position for the future. Preparation for the next round of negotiations begins now. Our members can expect more positive changes in the coming months as we organize new work opportunities, repair and reinvigorate our relationships with our sister unions and industry partners, and continue to improve the Guild’s operations.”

Screen Actors Guild Chief Negotiator John McGuire said, “I want to thank the SAG members and staff who dedicated their time to the negotiations process. We emerged with a solid deal that the members have now voted up. The negotiating team worked tirelessly, building on the work of the first negotiating committee, to deliver these improvements to members.”

Screen Actors Guild began talks with the Alliance of Motion Picture and Television Producers on April 15, 2008. Guild Chief Negotiator John McGuire, Interim National Executive Director David White, and Deputy National Executive Director for Contracts Ray Rodriguez, working with a 10-person negotiating task force comprised of Screen Actors Guild board members and officers representing the three divisions, reached the tentative agreement on April 16, 2009 after 12 months of periodic negotiations with the motion picture studios and television networks.

For further information on the new contract, including the full text and a summary of the agreement, click here.

ACTORS RESPOND TO CONTRACT RATIFICATION

Tony Shalhoub, actor

“This is a great decision for SAG and I’m so appreciative of everything the new leadership is doing to put the Guild back on track. They’ve obviously got the right ideas for making SAG stronger.”

Stephen Collins, actor

“This contract passed because members knew it was time to take advantage of the gains our negotiators won and get back to work. On top of that, they understood that risking our ability to negotiate alongside AFTRA and the other unions in the 2011 negotiations would have been a huge mistake. It’s a great day for SAG.”

Sam Freed, actor, 2nd National Vice President

“This decision by the membership marks the end of a very long process. We can now move forward with a new sense of certainty.”

Sue-Anne Morrow, actor, National Board Member representing New York

“This is a good deal with good gains. SAG’s members clearly agree. It’s about time we got a raise. I’m so pleased that SAG’s members exercised their right to be heard and said ‘Yes!’.”

Mike Hodge, actor, National Board Member representing New York

“I am extremely pleased that we have finally come to the close of a long, unproductive period. I am hopeful that we can heal our wounds and really start the work to become a unified, national union.”

Nancy Duerr, actor, National Board Member representing SAG Florida Branch

“This is a victory for SAG performers across our region. Stalled and delayed productions can now get underway, boosting our local economies. This contract not only puts more money in members’ pockets, it preserves the high standards of working conditions our members have come to expect.”

Todd Hissong, actor, Chicago Branch President, National Board Member

“By passing this referendum, Chicago members have sent a clear message that we want to get back to work. Screen Actors Guild members across the country have yet again demonstrated our grasp of the issues, the importance of unionism, and our need to stand together with our sister unions to make deals that benefit us all.”

David Hartley-Margolin, Colorado actor, SAG 3rd Vice President

“The membership always has the last word when it comes to contract matters. They have spoken. Their endorsement of the deal with the AMPTP ends the uncertainty that has been hovering over us and allows Screen Actors Guild and the industry to move forward together.”

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AFTRA Press Release

AFTRA President Roberta Reardon Applauds SAG Contract Ratification

Los Angeles, CA (June 9, 2009)–In a statement released today, Roberta Reardon, National President of the American Federation of television and Radio Artists (AFTRA), praised the announcement by Screen Actors Guild regarding ratification by SAG members of a new two-year successor agreement to the SAG Basic Agreement and SAG Television Agreement saying:

“On behalf of the more than 70,000 members of AFTRA, I congratulate the members of Screen Actors Guild on their successful ratification of a new television and theatrical agreement. We’re pleased that SAG members will now enjoy improved wages and working conditions, and we applaud their efforts to negotiate a solid new agreement.”

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AMPTP Press Release

Statement by the AMPTP

The ratification vote by SAG members is good news for the entertainment industry. This concludes a two-year negotiating process that has resulted in agreements with all major Hollywood Guilds and Unions. We look forward to working with SAG members - and with everyone else in our industry - to emerge from today’s significant economic challenges with a strong and growing business.

Where did the Screen Actors Guild go? After months of news—a near daily barrage covered diligently by various journalists and citizen-journalists, including this author—the guild fell off the radar screen. It was as though 5757 Wilshire, SAG’s national headquarters, somehow disappeared into the black hole that features so prominently in (spoiler alert) the latest “Star Trek” movie.

The quiet was deceptive however. Last week, SAG’s Hollywood board, controlled by the hardline Membership First faction, passed a resolution establishing a task force “to explore the acquisition of actors of AFTRA.” That appears to violate an agreement between the two unions that prohibits disparagement and raiding. The AFL-CIO is currently investigating, and monetary fines are a possibility. The irony is that the guild, controlled (albeit narrowly) by a moderate majority (composed of the Hollywood-based Unite for Strength faction coupled with Hollywood independents and New York and regional members), could find itself punished because of the actions of the autonomous Hollywood Board, controlled by the hardliners. Unfortunately, SAG’s governance structure ensures that there will always be too many starship captains on the bridge at once.

Meanwhile, within SAG itself another battle is looming, and here again the phasers will not be set on stun. Tensions between the hardliners and the moderates rival those between the Federation and the Romulans, and are about to break out again into open war—this time, as the guild membership prepares to vote on the TV/theatrical contract, which was recently approved by the SAG negotiating task force and the guild’s national board. Ballots are being sent to the membership at large today, May 19.

The stakes are high. Ratification will end an almost eleven month stalemate and restart studio theatrical production, which has been at a virtual standstill since the previous contract expired on June 30 last year. Rejection will plunge the union and the AMPTP—the alliance that represents studios and producers—back into stalemate, once again adrift in uncharted nebulas. Nonetheless, the hardliners have pledged to defeat the deal. Although they seem unlikely to succeed—a recent picnic/rally drew at most 70 attendees—they will drive the percentage of ratification down.

For almost two years, the hardliners have acted as though they come from another galaxy, or at least from Planet Claire, where (as the B-52’s explained) “no one has a head.” They started by trying to unilaterally reduce AFTRA’s power on the committee that for decades has jointly bargained the TV/theatrical contract. AFTRA ultimately responded by abandoning the joint arrangement, called Phase 1, and negotiating its own deal with the studios. The hardliners, who at the time controlled the guild, should have foreseen this result, and its effect, which was to reduce not AFTRA’s power but SAG’s.

Compounding this misstep, SAG delayed negotiating with the AMPTP until the contract was almost at the point of expiration. The studios’ response was unsurprising: they accelerated production, stockpiled films, then presented SAG with a take it or leave it offer whose terms mirrored that of the AFTRA deal and, in a key area, mirrored the terms of the Directors Guild and Writers Guild deals as well.

That key area, as even those on the dark side of the moon probably know, is new media. The deal terms in this area, from a union perspective, have gaps in jurisdiction and residuals structure. In this, the SAG hardliners make a significant point. But those gaps flow largely from the revenue-draining effect that new media is having on Hollywood. Technology is driving the perceived value of content towards zero, a matter I discuss in a just-published article in the Vanderbilt Journal of Entertainment and Technology Law. That’s a pressure that both management and labor struggle to deal with.

Several additional factors helped make the search for better terms than three other unions a doomed mission to a dead planet. These were (1) the general uncertainty surrounding new media business models, (2) the economic fatigue suffered by actors and the rest of the industry in the wake of the 100 day writers strike, and (3) SAG’s lack of bargaining leverage, the latter a circumstance largely engineered by the hardliners themselves. (The recession, whose severity was at first unclear, only made things worse.) It’s as though the hardliners thought they could run at warp speed on cubic zirconia rather than dilithium crystals. Failure was not only an option, it was the predictable outcome.

What’s more, the stalemate itself led to further injury, of four varieties. First, it meant that SAG actors working in TV (a field in which production had continued) did so under the terms of the expired contract, meaning that they missed out on the 3.5% raise that AFTRA received on June 30 of last year by dint of its new deal. That’s amounted in aggregate to tens of millions of dollars foregone.

Second, it means that SAG will be behind AFTRA by 3.5% for at least the remainder of the new contract, because each union will continue to receive annual increases but SAG won’t get an extra bump to bring it to parity. Third, if SAG wants to catch up in the next round of negotiations, in 2011, it will need to trade off some other deal point that it might otherwise have gotten.

Fourth, the stalemate put into play the date that the new contract would expire, which is significant because it determines whether SAG’s deal will expire concurrently with those of the other guilds, allowing it to make common cause with them and increase the leverage of all four above-the-line unions (SAG, AFTRA, DGA and WGA) in the 2011 negotiations. SAG won that point, but at a cost of another two months of delay, from February (when the studios made an offer that would not expire concurrently) until April (when they made the offer that is now on the table). SAG was also forced to compromise pending claims for over $60 million dollars in force majeure payments—claims for actors’ wages lost due to the writers strike—but this may be less of a hit to the guild than it appears, since the contract language on the subject is at best ambiguous.

So where are we now? The ratification ballots are due back June 9, so we’ll know in less than a month whether the long stalemate is finally over. I anticipate ratification will be achieved, but with a percentage in the 60 range, well below the over-90% that’s usually achieved when Hollywood union leadership recommends a contract. Meanwhile, the ballots for the SAG-AFTRA commercials contract with the advertising industry are out to the members, and are due back in two days, on May 21. That one will pass easily, as there’s no organized opposition.

Also of note: several months ago, SAG president Alan Rosenberg and three other hardliners (1st VP Anne-Marie Johnson and board members Diane Ladd and Kent McCord) sued their own union, seeking to enjoin negotiations and reverse personnel and procedural changes that they correctly anticipated would pave the way for a deal on terms the hardliners are pledged to oppose. Although their requests were denied by both the trial and appeals courts, the lawsuit nonetheless continues in both of those forums (Los Angeles Superior Court Case No. BC406900 and Second Appellate District 2d Civil No. B214056).

Why don’t the plaintiffs drop the debilitating two-track lawsuit, which flouts the concept of unity trumpeted by the hardliners when they were in power? Their motivation for proceeding in the face of near-certain defeat seems political at this point: dropping the suit would damage the hardliners’ campaign in this fall’s SAG elections, where the SAG presidency, and control of the board, are at stake. (Indeed, the political elbows are so sharp that several of the hardliners are also running in the now-in-progress AFTRA elections, seeking to undermine that union’s leverage from within.) Dismissing the suit would also doom the likely attempt the hardliners will make in the SAG boardroom to obtain reimbursement of their burgeoning legal fees. Meanwhile the guild is, of course, incurring significant fees of its own to defend itself and the forty-odd Board members also named as defendants.

Even assuming the TV/theatrical agreement is ratified, the guild has a long way to go before it’s back in our solar system. SAG’s been without a franchise agreement—the contract between the union and the talent agents—since 2002, and four other agreements are expired as well. The union is riven not only by factionalism but by economic and geographic divisions as well. New media issues will recur in 2011, which is just around the corner, and every three years thereafter, since technology continues to evolve faster than Hollywood can respond, let alone than union agreements can be renegotiated. The guild’s new leadership has made impressive progress in its few short months in office, but there are many light years yet to travel.